More cars in the bay.

A serious lack of installers and

    Electronics Depot has found itself unseasonably busy.  I think it may be the resurgence of the economy or maybe just the marketing had finally found its foot hold.  Either way we can barley get the cars done that we need to. We are looking for more competent installers.  Big surprise so is everyone else.  Now is a good time to be an installer. Most of my Other friends in the industry are in the same boat as we are.  Ultimate Auto ( Audio ) is looking for more guys, Bryan at Creative is looking.  I am very happy with my guys here and we make sure we don’t push them too hard to “bang out cars” we want them to take their time and build some amazing stuff.  I will keep you posted on more challenges in the world of car audio!

Patrick Siebert 

The G-wagon, DNN991HD, and the HDMI delemia

    One of our most important clients contacted me a few weeks ago.  He was a contact I made when I managed the Ultimate Audio location in Orlando (now ultimate auto).  He is a real technology guy and was upset when I-phone upgraded there tech (and changed the video output to HDMI).  You see no radios had an HDMI input of a little while.  When the Kenwood dnn991 finally hit the market he was on board...now for the issues.

    We have 4 headrest screens in this truck; the DNN does not have HDMI output. Or rather it will not output what is on the input of the HDMI. WOW this sucks.

    So, we started by contacting (Matt) Matthew Yerger and Ed Meenan of Kenwood. Our plan was to get an HDMI splitter (turn one HDMI cable into two). Take one of the resulting cables and feed it into an HDMI to composite cable and pipe that to all the rear screens.

    Now both these items (splitter and converter) have 120 volt power supplies (actual units run off of 9 volts and 7 volts). So we had to install a 120 volt power supply (easier and safer then building two different power supplies for these pieces.)

    Ok, my guys at electronics depot got them installed. Everything seems to be working great.... well almost. Every time the HDMI splitter gets powered up, it if has an hdmi connection, it will not output.  Well at very least we will have one HDMI connection all the time and the nature of the hdmi cable is pretty prohibitive to interrupting it (cutting the actual cable with a relay device). 

   Now what?!?!?!  We the best solution we could come up with involved using a PTR 7 to act as a turn on delay circuit. It has to have a 50 second delay before it will work properly, and you have to wait 50 seconds to plug in the I-phone 5.  

    Alternatively if you ditch the HDMI completely you lose some connectivity of the phone...so this is the solution.  For any of you thinking about trying this I would recommend against it, a lot of moving parts and chances for something to break.

    Thank goodness we have a great customer that is very understanding about all of this stuff.

    -On a side note, after all is said and done Matt Yeger said "yeah there is no really good way to do this yet."  We figured it out...just not easy (I am hoping for reliable).

This got complicated and a little weird so if you have any questions please feel free to email me. 

Patrick Siebert

Electronics Depot

Problem child

A hot-rod Chevy Bel-Air came in.  These cars are always a challenge. The motor is usually very loud, and they almost always have MSD ignition systems. I can combat the lound noise from the exhaust with a big power and efficient speakers, but the MSD is a high voltage coil which essentially is a bad RF transmitter in your car.  Not a terrible problem MSD makes a .25 farad cap that cleans up the ripple. -kind of.
    This Bel-Air particular makes the problem worse.  The MSD is mounted inside the car, not under the hood.  In fact it was hidden up under the dash and we didn't find it until half way through the installation.  The exhaust is composed of a set of black Jack headers to cherry bombs.  So right out of the shoot this car is a problem. Not to mention the customer is on a budget, a tight budget, and unfortunately he has really good taste. I sharpened my pencil and got to work after cutting the profit down to a slim margin We agreed on a system that would sound terrific in just about any car.
   We installed the gear, and it sounded great! Of course it had engine noise!  We called all over town to get the MSD cap to filter out the ripple and it sounded great with the engine running...on everything but the radio.
    You see the cap will fileter out the noise from the power source, but not the antenna.  When electrons travel in a closed coil the generate radio frequency, radio tuners look for radio frequency antenna's hunt for radio waves.
    So what do we do? We re-wired and move the MSD to the fire wall.  It got better but it still had noise in the on the radio.  We again re-wired and moved the MSD to the fender...even further.  Now we only get interference on weaker stations in the lower end of the band (the resonant frequency of the ignition must be close to 94 hz).  At the end of the day, it was pretty darn good. and we couldn't have gone to all the extra effort if the customer didn't buy the gear from us. Weather it's Electronics Depot in Altamonte Springs Florida or any good local shop, wants the car right and the customer happy. Even if they have to stay late, and do that little (or a lot) extra for free.


Patrick Siebert

No proof read sorry

       
Customer asked for Black kick panels...just sayin

Supplied audio gear!! Especially clones

    We want to supply the very best install possible regardless of what gear is brought to us. Some of the biggest issues we encounter is that customers do not know exactly the product works that they buy on-line and bring to us.  A modern head unit (radio) has hundreds functions and they all operate a bit differently. 
    A great example is some clone radio's have the ability to do Bluetooth, but not Bluetooth audio. That means you can use the phone to make calls but not play your music out of it.  Another great example is one that occurred today.  We had a customer that purchased a clone radio developed by Rosen Entertainment.  This radio provides steering wheel controls but does not provide cel-phone control from the steering wheel, only from the touch screen on the radio. 
    I usually go through a 5 minute process to explain to customers when we install his/her radio that some of the features may not work exactly like they think they will.  When they buy the product from a store that installs it they can usually give you insight to how the piece operates and maybe even let you play with it right there on the display. 
    If you are a retailer, please let the customer know that when they supply product the expectations of how the product works his or her sole responsibility (it does not matter they will still be made at the retailer that installed it).  That is not an excuse to install the product improperly, or give a bad demo but keep them fully informed.
    If you are a customer, please, please know what you are buying before you buy it.  In fact, just buy it from a brick and mortar retailer (real store) that you trust and have them install it.  That way you can let them take full responsibility of your happiness, if you do not you are tying the hands of the only person that actually wants to help you. The rest of the people just want to make a little money and ship a box out of the factory. 
     One store, one responsibility, one happy customer. The cheapest deal is rarely the best deal.  I see more angry internet customers then happy ones.

Patrick-

Spring break nations and such

When I was a kid (16-17) I got totally hooked on car audio because of "Daytona Spring Break Nationals". All the amazing cars and installs was the last nail in the coffin for me.  I have missed a few but have attended in the last 8 or so years.  This year I had a few customers cars go, but I missed it.
    I herd from some good friends that it was much better then years past.  You see attendance, noise ordinance, economy and all sorts of stuff have really been hurting Paul and SBN (Spring Break Nationals). I am really glad to hear that it has bounced back nicely.  I am sad that I missed it.
    Manufactures really should make a showing for SBN, and retails should use it as a tool to help build excitement around the industry.  One of my customer took 3rd, Electronics Depot is already planning the next stages of his install (maybe he will take 1st next year).



Here are a few pics,

Territorial disputes!

I wanted to take a second to follow up about the dealer buy in.  We already discussed in prior posts that the dealers have to do a large purchase up front and sign a dealer agreement to become dealers for some of the better premium products.  Part of that agreement is to warranty the product a certain way, maintain a minimum margin on the sale of certain products etc.  Part of that dealer agreement is also a territorial agreement, that they will not sell the product to another retailer in your backyard. It helps to prevent a bidding war and show the dealer that the manufacture cares.

    In the last year we have had two dealers violate the dealer agreement.  This leaves the retailer with a bad taste in there mouth and a difficult position to be in.  A retail has the responsibility of not just selling themselves as a reputable place to do business, but also to build the industry and the consumers interest in the industry.  Last, but not least they need to buy the product that will work the best for the customer and help create excitement for that product.  When a deal asks you to do a big buy in and then saturates the market with dealers it hurts the shop, and ultimately the customer.  If the store can not provide them with the product they need, then they eventually will not be able to afford the best and most knowledgeable staff, and the industry with good marketing.  

    I am talking to you viper, Matts and Kenwood Excelon

Dropping a line

    We, at electronics depot have decided to drop a line.  It almost feels like breaking up with someone or ending a long friendship. I have been in car audio for 20 plus years and I have me a kicker dealer the whole time so this is a little hard.  We have a few thousand dollars of inventory and that will last us a while, heck if things pick up we may even consider buying back in to the line, but we decided against the 5 thousand dollar buy in for 2014.
    With the line being in Walmart, and other dealers selling it cheap its not easy to sell.  They have done a lot for price protection in the last few years but its just too little too late.  I hope they turn the reputation of the company around in the US (they are doing very well overseas now).
    Kicker (Stillwater Desings), still has great product, and they still do an ok job with marketing, but they like many other company's have stopped promoting the industry of car audio. Promoting the industry (or lifestyle if you prefer) you will shrink the market share.  The issue is no one really wants to spend time and money promoting the industry because it does not have a direct return for that company, in fact it allows others to sponge off you what you do.  Countless company's took advantage of this in the early 90's with overseas manufacturing, and inferior product, little to no advertising or customer support. I am not sure the best way
to handle this from a manufactures perspective but it is a problem for sure.
    This lack of industry promotion is evident from the shrink size and amount of car audio shows. Some car audio shops like Ultimate Auto and electronics depot attempted to pick up the slack, and tried to "Go big" at shows but that can only last for so long, the drain on resources (physical, mental, and monetary) is too large for the little guy.
    I can recall, doing many shows with Bart Deal (now in international sales at kicker) at spring break nationals. We would work all day at a shop, then drive to the show, work untill 4 am, then work 12 to 14 hours at the show the next day, go out to dinner with the reps or the boss then work the show all day get all the show stuff broken down and packed up often getting to bed around 3 or 4 am, and then going back to work the next day at 7 am.  Did I mention we (ultimate audio employees) would not get paid to do this. Again, I don't know what the solution is to this but as an industry its gotta be fixed.

  

Tuff Customers: How to fix the issues The 2005 toyota Avalon double din install

    It is important to remember that every  person is different and has very different needs. Some customers will want you to know exactly what you are doing and want you to take the keys to his or her car and put some good tunes in it. This represents about 20% of the customers that I have met in the last 22 years. about another 30% know what outcome they want to achieve but the budget is the most important issue.  You have to try to work with these people. they really want to but the best gear on the planet but only want to spend the lease amount of money. Sometime because its just not in the budget sometimes they have other motivations.
    Some will come in with accurate preconceptions and some will come in with in accurate preconceptions. Some will want you to take charge and teach them and some will want you to let them teach you (even if they are wrong, you must let them discover the truths for themselves and you will have to sit by and not say I told you so).
    The most important thing is to talk to people and do your best to give them what they want with in reason. A lot of people want something that is dangerous, not fruitful, or just plain impossible, you of course do not want to give them what they are asking for but instead find out what they truly want. You will have to find out what they want, not what you/they think they want and then find a way to tell them in a way that will not compromise his or her ego. This means going the extra mile.
    A good salesmen will spend as much time as he or she can to give you what you want. After all, they want you as happy with your purchase as you can possibly be, they want to make their company money but they want you to get what you paid for.
    I spent the last three paragraphs as a preamble to the short story I am about to tell you. The 2005 Toyota Avalon has an lcd display that is above the radio and the radio itself is larger then a normal sized (or double din) radio.  A custom dash kit has to be fabricated and the factory radio has to be retained and mounted someplace else in the car. This is not an easy or quick install so don't try to make it a quick install.
    If you have a very particular customer or are a very particular customer make sure what you have in mind for a custom dash is what they expect. In my years at ultimate audio we would make a dash piece and send it to a paint shop to get painted and it was usually a pretty good job.  These dash kits would cost the customer between 500 and 700 dollars (not including relocating the radio. When ultimate got the paint shop in house the price went up considerably (about $400) but the piece was absolutely perfect.
    Now that I am in the real world we are back to sending the pieces to a paint shop and can really only charge about $350 for this work (including paying the painter). The issue with this is that building this kit will take between 6 and 20 hours depending on the quality, and then the paint shop gets its hands on it and you are stuck with whatever quality they deliver, you can have them re-paint if you are not happy with the results or have your guys wet sand the project but the bottom line is if you quality control needs to be very high then the price needs to be very high as well.
    A side note to this story is some customers will tell you all you need to do is place s resistor across two wires behind the radio to activate the climate control display.  From the hours of research I have done on this MOST people can not get it to work this way (in fact I only saw one person whom did get it to work this way).  PUT THE RADIO IN THE TRUNK.  There is a great place in the passenger side of the trunk to hide the radio.  This is how metra wants it done, and before they made a harness for it, its how we got it done.  It's safe, it works and saves time!
    The customer wanted dual USB inputs but specifically requested a radio that did not have them, (something that got lost in the details of the final design).  They wanted a perfect dash install and it was not perfect. The only thing to do at this point was to make it perfect we spent 8 more hours of sanding and repainting, and did the radio upgrade for a loss. to make the customer happy, after all was said and done we had a very happy customer and after paying for product and the actual pay to the installer we profited about 10% Net, which goes towards the rent, power, insurance, salesmen's pay, licensing, etc.
    It's not always roses sometime its a lot of late nights working for free but you need happy customers, otherwise you will have no customers.
   In summary, the customer is not always right, but you have to make them right. Car Audio shops have a right to make a living, and some jobs are not worth doing, but with great communication, and hard work you can make every customer a happy customer or let them be unhappy at someone else's car audio shop.

Manufactures are ruff on us dealers: The cost of doing biz

For a independent dealer like Electronics Depot, or bigger guys like Ultimate auto, everyone wants to be authorized dealers of premium brands. This means jumping through some hoops for the manufactures.  The manufactures want to have good dealers that treat their product like they want it treated.

They want dealers that know what they are doing and wont blow the stuff up putting it in. The better the installs the less defective product.  I mentioned before that very little of the premium product is defective, when it goes bad it is usually customer abuse, or install error.

If they have a protected line (JL Audio, Hertz, Audison, Kenwood Excelon, etc) they want you to make a big up front purchase for the year. To make it worse most of the time they want to see growth (they want you to buy more then the year before).

They don't want you to sell it below a certain price while it is a current model.  This sucks because as a dealer you may need to help a customer out every once in a while. The good thing is that you wont find a ton of crappy shops selling the product just to get rid of it unless they are going out of biz, or the product is old. (shops that sell too cheap always go out of biz ya just cant pay rent with good intentions)

They want you to support the whole line.  That means that want you to buy stuff that you don't want to buy. Kenwood wants you to buy kenwood subwoofers (which are ok subs) even if you have have a jl audio W0 (which is a great sub for the money) that fits in the same price category that you think is a better deal for the customer, but i have to buy them in order to sell the Kenwood navigation system that is by far the best on the market!

Last but not least they want you to support their product under warranty.  If you buy it from an authorized dealer the manufacture would like you to send it back get it fixed, or replace it (replacing it usually can only happen if you are the dealer that sold them the product originally, yes most manufacturers track serial number).  This is a benefit for most dealers because they don't want product on the internet warrantied.  Defective return rates for the manufacture are over 80% with internet sales then brick and mortar sales (local retail shops). A returned product cost everybody money so broke stuff is bad. 

If you have read the above you will realize that the retailer is kind of a bad spot. Dose the retailer want to sell the customer product that he thinks is not as good of a value of another product? The answer is sometimes we do sell the customer the product we don't like.  Sometimes we discount the stuff we don't like to give the customer a good deal and hope not to get caught by the manufacture, and sometimes it sits in our stock room collecting dust (and wasting our money) until it is discontinued and we sell it on the internet.  We try recover the money we have into it, and don't have to worry about warranty. Because items sold on the internet officially  have no warranty with most premium manufactures)

More car audio under the magnifying glass later.

The best place to buy online!

Buying online, or from a non-authorized dealer is not always the best idea (or economical).   

If you go to a car audio shop and audition speakers give the salesmen an opportunity to sell you your gear.!!  (but I can get them so much cheaper on ebay, or amazon, or craigslist or sonix's) I know, I know but I have several great reasons why you should give them the opportunity (I will explain the opportunity in a second but first lets look at why you want to buy local).

• Warranty, Warranty, Warranty.  All the really good stuff is serial number tracked and they do not authorize internet sales (but why don't they sell on the internet?? I will get to that next).  Good car audio gear is expensive and if it blows up you will often have to buy new gear again. A speaker is a moving part (stretching) in extreme environments. Hot/Cold/Dry/Moist etc. No matter how nice the car is (Maybache, Bentley, Rolls, Lambo) no car (or car door) is 100% sealed are you are subjecting your speakers to elements that you would not subject a dog to (or better not). Then we run huge amounts of current through them and want them to to live for ever, some die and when they do you want a great store and salesmen to say "let's get you in here and swap it out for you." Best case scenario, if an online guy does warranty it, you have to uninstall it, reinstall it and ship it back to them, then they ship you a new one (some down time in shipping), then it has to be re-installed now you have paid for all that labor again! 
• Counterfeit product (1st reason why manufactures don't want the dealer to sell on the internet).  I have seen tons of counterfeit product lately, JL Audio, Audison, Hertz, kicker, and even Rockford Fosgate. If a manufacture can not hold a dealer brink and mortar (physical location) dealer responsible for the product they sell they don't want to do it.  I have had someone call me on the phone and tell me they where the "source" manufacture for Hertz and wanted me to buy direct form them (not Audison). They sent pictures, they looked very similar but you could tell that it was fake (we are not the only ones also see Florida SPL Forum). JL has had its own issues (see JL Audio Mexico signature series on JL's Facebook page). I could go on and on.  Bottom line if it breaks no one will fix it and you get product that sounds inferior.
• Manufactures also want an authorized dealer to install it or at least oversee the install. If it is installed properly they will have less defective returns and the manufacture improves its bottom line (more money for research and develop new and better product). Think what the shipping fees are alone for a woofer company that has to ship woofers back, not to mention the repair.
• The local shop wants you to be happy. If you buy something online and they install it and it doesn't sound the way you want, or something blows up or burns up you are not going to be happy, and chances are its not the install shops fault (if it was they wouldn't be around very long). They want happy customers, if you spend money there they want you to tell 10 friends what a great purchase you made at Electronicsdepot or where ever. Happy customers keep a shop in business, unhappy ones hurt that shops business. You immediately but an install shop in a bad situation if you bring them product. They want you happy, but its not worth the $65 or what ever it is to install your supplied radio if you are not leaving a truly happy customer.

         - I have had a customer bring me a radio they bought on Crutchfield, and after it was installed cussed me out that it didn't come with an Ipod Cable, have Bluetooth, or support Pandora.  He did not mention that he wanted any of those features to me when he dropped it off, nor could I modify the radio he already purchased to have those features. He was an unhappy customer, and the only thing we could do to make him happy is offer him a discounted rate to remove it, and re-install the new radio that he got back from Crutchfield. After paying overhead we lost money and a business can not survive losing money. A good local retailer wants happy customers, but they have to pay its employees, rent, insurance, licensing, tax and lots of other stuff.

• If you don't buy local you will not have a shop to go to (they will and have been going out of business if you don't buy from them). They love you and want to give you advice, and demo speakers for you and talk about installations, but if you are not going to give them the opportunity to sell you the product they will not be around to help and inform you. You are not doing them a favor they are performing a service.
• What is an opportunity to sell mean?   Talk to them, let them know where you found it on line and how much it is? Add up all the shipping charges, and figure out the bottom line, it will probably be close to what the local dealer pays (but how does the online guy make any money if that is cost? His over-head is likely a garage, or storage shed and his employees pack boxes they do not have intimate knowledge of car audio or your needs, no insurance, no licensing, and he buys and sells in a huge bulk. he buys it 10-15% cheaper and has less overhead). A good shop will usually take that amazon number and be a little higher (remember overhead) is it worth it for warranty? is it worth it to make sure its real product? is it worth it to know its new and not referb or used? I think if you give the shop an opportunity they will make it worth it.

   What secrets will I reveal next? you will just have to check it out and see!!

Each and every speaker has a different voice.

I get a lot of questions about satellite speakers (also know as mids' and highs'), specifically, which ones are the best. Every speaker has its own voice, they sound very different.  Music is a subjective experience and every persons ear hears something different.  A good objective test can be done by playing pink noise in a speaker (sounds like static, but it is all frequency's represented at the same level at the same time.) then we look at it on a RTA meter. 
    The issue with this is that sound of a speaker is affected by the enclosure (often a door) it is in, and the environment that it is playing into (the car cabin) neither if which is a constant from car to car. So what you are listening to in the sound room may give you an idea, but it will sound very different once you get it in the car.
    So how do you know what is the best speaker for you. As I said you can get a good idea by listening to it in a sound board (at least they are a constant in the sound room.), but find a good salesmen (not a salesmen trying to sell you what ever he has a stack of in the back) and talk to him about what you are listening to and how the car might affect the sound.

i.e.

• Convertibles tend to sheer off the highs a little more then a hard top car.
• hatchbacks, and suvs usually build bass a little better then cars with trunks or convertibles.
• Speaker placement is important too, if tweeters are pointed right at you they tend to seem brighter and image better then ones that don't, but the pitch of the dome of some tweeters (and the design of some crossovers help to compensate for off-axis listening).

    I could go on and on (and will if you come in the store and let me).  I want to stress one very important thing.  If you go to a car audio shop and audition speakers give the salesmen an opportunity to sell you your gear.!!  (but I can get them so much cheaper on ebay, or amazon, or craigslist or sonix's) I know, I know but I have several great reasons why you should give them the opportunity (I will explain the opportunity in a second but first lets look at why you want to buy local).

Wires and RCA'S

  A company called Monster Cable made a huge, disgustingly absurd amount of money in the late 80's thru the early 2000's.  They did a great job of marketing and set up hundreds of thousands of dealers with spiff programs.  For you that do not know what a spiff is, a spiff is a bonus paid to a salesmen when they sold a particular item.  I have a huge disdain for this kind of sales tactic (in fact i hate this worse then the idea of commission).
    Monster Cable at one point had 6 or seven different types of RCA cables that they would sell to a retailer. ranging from around $20 a pair to about $200 a pair. The mark up by the store owner was about 70% which is high, but what makes it worse is that all though they looked impressive, I can honestly say i did not hear a difference in the last 30 years.  In fact, i have never worked with anyone what has heard a difference between a decent (and undamaged) set of RCA's and a 200 set of balanced line directional triple shielded blah blah blah. buy good racs, not GREAT RCA's just a tip form your friend Patrick. At Electronics Depot we do not push hi-end cables, they don't help do anything but separate a customer from his money with little to no return.
   This is not true for other wires, you should use a 75 ohm RCA if you are running video, in a car you may get interference from a regular RCA, you probably wont, but for a few bucks difference it would suck to have to re-run a new video RCA in a car. Also spring for Oxygen free copper power and ground wire rather then Copper Clad aluminium (CCA).
    I have seen way to many demonstrations where the CCA wire raised inductance and got warm.  If you are running a 4 guage wire when you only need a 8 guage CCA is fine, or a 0 guage when you only need a 4 guage then maybe that is ok too but why not use the right sized wire in OFC. Ok, I am sure i am going to get hate mail for all this but like I said, not everyone is going to like this blog, I hope you do.

Next up, what manufacturers do to us retailers once a year for a "buy-in"

How my journey

  I started my passion in 1988.  Rap music had really taken off by then and I got my first car.  A 1986 Pontiac trans am. I pieced a system together buying pieces as I could afford them and making a big stack in my bedroom of the product. It took about 2 years but when i was done I was pretty proud of the results.  Rockford Pro 15" subs a mix of white amps (very rare at the time) PPI, G&S Competition, and Sansui (all PPI made at the time). A Rockford 3-way component set up, Sony CD Changer, a motorized amp rack  all kinds of stuff.
    With in a year I worked part time at a car audio shop called Cars in Melbourne Florida.  I found out pretty quickly the darker side of car audio.  Most installers lived a fast life, these guys drank (and whatever) pretty hard, they are not the best about showing up to work on time, and almost all of them have a temper or emotional issues. This stayed true for most of the guys I worked with up until 2003 or so then things changed, well except for the temper and emotional issues.  Don't worry guys, i wont mention names. 
    Here are a few pics of some vehicles that I have sold, or helped to install,  I wont get into them too much just wanna start you off with some eye candy.

This was one of the first bid tickets i did for Ultimate Audio (Ultimate was very expensive so i am not going to say how much). Please keep in mind this was done in 2003, and we wanted to keep it carpet because the customer said he was goning to toss bikes, and all kinds of stuff in the back.

    I have so much to share I don't know where to start next!  i know wires and RCA's the industries biggest secret.

Intro..

Hello,
    I have been involved in the Car Audio and Car restyling for over 30 years, and it has not always been as glamorous as you might think. The industry has changed and I guess I have too.  I started at a midsized chain store in central Florida called Shakespearins in the early 90's, then went to a mom and pop shop called Audio Country in 1996 and then to a fairly famous shop called Ultimate Audio for about a decade. I moved, and now I represent a small boutique shop with 7 employees called Electronics Depot. I want to share my experiences with you. Not just from a hobbyist stand point but also a retailer.
    I will mix in plenty of great installs, new product, and  secrets of the trade.  I am sure some of the insight I dish out will not be something some people want to hear but I will let you make the choice for yourself. 

    Your Car Audio is about to begin.